Pitch Perfect

                                                                                 

The movie tells the story of  Becca and what happens when she joins The Bella, and acapella-singing group at her university.

This movie has had a huge impact on people. Many of their phrases had catch on, you can hear them quite often now.Some of them are:

• Awesomely horrible 
• Tots (totally) 
• Doucheb's 
• Aca-excuse me
• Calm your tits
• Stepmonster
• Lesbihonest

Ok yes, many of them are not very appropriate but they are still funny!
The cup song performed by Becca went viral on You-tube. There were thousands of people recreating this scene and performing the song. 

This movie is very original. If you pay close attention to the beginning of the film, the Universal Studies song is sang by the actors of the movie. Also The Bellas are not like other singing groups from other musical-comedies, these girls are clumsy, and not all of them are pretty. I also loved how the director broke any kind of stereotype by including black girls, overweight girls and a lesbian. 

Some of the lines on this movie were also very original, and this makes the movie even more funny.

• Fat Amy: I'm gonna kill him! I'm gonna finish him like a cheesecake!
• Bumper: I have a feeling we should kiss. Is that a good feeling or an incorrect feeling?                     Fat Amy: Well... sometimes I have the feeling I can do crystal meth, but then I think, mmm... better not.
•  Fat Amy: You guys are gonna get pitch-slapped so hard, your man boobs are gonna concave.
• Aubrey: The Trebles don't respect us, and if we let them penetrate us, we are giving them our power.  Fat Amy: Not a good enough reason to use the word 'penetrate.

The director also used actors that people recognize from another movies, like ""Mc Loving", and Jesse (from 21 and over), just to mention a couple.

I personally loved this movie,it has everything it takes to become a classic of the comedy. I would watch it again, because I know the jokes would still be as funny as the first time I heard them.

Minority Report

Sometimes, in order to see the light, you have to risk the dark. 

Minority Report is a Sci-Fi movie, from 2002. It was directed by Steven Spielberg.
This movie is about a society where there is a system that can predict crimes before they happen. The plot of the movie starts when one of the agents of the pre-crime unit finds himself accused of committing a murder.

On this blog I will break down how the director used the different camera angles and sounds to construct the film. I am also going to show a clip of the movie and explain how the director used the angle shots and the sound to give life to the scene.

In this scene the director used eye level  shot when the robots were looking for John (Tom Cruise). This makes you part of that moment, it gives you the chance to look at everything from the same angle as the robots are. At the same time these little guys are running around there is an intense music playing on the background, it makes everything more exciting,and it gets you involved in what is happening.

Later on high angle shot is used to show how John is getting into the tub, and at the same time the music is still playing, creating suspense. High shots make the subject look weaker, and it's true, because at this point John is trying to hide from the agents that are trying to find him.

They also used P.O.V shot or over the shoulder, this shows a different prospective, and makes the scene more interesting.

Extreme close up was used to focus the attention on the bubble of air that popped. This was a very intense scene, because that little bubble was the one that caused John to get caught by the robots.

Close up shot was also used when the robots scanned Johns eye, they didn't use the extreme close up because they wanted you to see the eye but also the face emotion of the actor when all this was happening.

Another technique they use on this scene (and along the movie too) is the quick scene changes, they show a little bit of one and then change to the other. They do this to create suspense, and make people curious about what is happening on the movie. For example this scene shows how the robots are attacking John, and all of a sudden they show the cops running on the halls trying to find John, but while this scene is playing you are still wondering what is happening with John and the robots. They do this to once again create suspense and get people "hooked" on the movie.

Technology 
"Sci-fi movies always try to push the envelope in terms of technology"
On this movie they show a big variety of new technology, some we have today and others we don't.

Examples!

These cars! We don't have them right now, I wonder if someday we'll though. 

If you look at this picture most likely you'll say we don't have this kind of technology, but if you think about it we do. Touch-screens are very popular now days, we use them quite often, on our phones, Ipads, tablets, and some computers have them as well. 

Often Sci-Fi movies will show technology that will be recreated later on, and once it's recreated people will be even more excited about it because they already saw it before on some awesome movie like Minority Report. 

I liked this movie quite a lot, you have to pay really close attention to what is going on, otherwise it'll get a little bit confusing as you watch. Every single little detail matters on this movie.

Pepsi

         Live for now!

Carbonated soft drink, created by Caleb Bradham. Pepsi gained popularity around 1936, when it came up with a 12-ounce bottle.

The Pepsi logo has three main colours, blue, white and red. There are water drops on the circle and the background looks like ice breaking, this sends the message that Pepsi is a refreshing drink. Pepsi is also a catchy and easy to remember name. The font is big and simple, this tells that Pepsi is a fun drink, something simple that you can enjoy. The shape of the logo makes it easier to put it on bottles, cans, boxes and billboards.

The target audience is teenagers and adults, because usually  they are the ones that drink pop and they have money to buy it. The chances that children will drink Pepsi are very small.

Pepsi has many advertisements campaigns. For their commercials they use many famous and beautiful people, like Beyonce, Sofia Vergara, Brittany Spears, Pink, David Beckham, One Direction among many others. They do this because the fans of this artists will listen to anything their "idols" say, and if they say "Pepsi is the best" fans will believe their words.

This brand manipulates the perception of happiness and success. To get the peoples attention music and humor are used in the commercials and advertisements. It's shown that music can change people's mood. If they use happy music on their commercials, every time people think of Pepsi they'll also think of happiness, simply because of the effect music has on them. Same happens with humor, if it makes you laugh there are more chances that you will buy the product.

       

Pepsi has pop ads on Facebook, Youtube,
Apps and many other websites and social media sites. It also has billboards all over different cities. Many of the commercials and ads are in different languages so everybody will get the same message, this also makes it possible that more people find out about the brand. Pepsi also uses magazines and TV to advertise their products.

  

Guerrilla advertisement is another way Pepsi has to get peoples attention. A very famous one is the car prank. The video is the one on the left.

Finally!!!

In my opinion Pepsi campaigns do work and are very effective. Their commercials and advertisements are funny and very creative, therefore they will most likely get my attention. They are always coming up with something different and fun!