Pepsi

         Live for now!

Carbonated soft drink, created by Caleb Bradham. Pepsi gained popularity around 1936, when it came up with a 12-ounce bottle.

The Pepsi logo has three main colours, blue, white and red. There are water drops on the circle and the background looks like ice breaking, this sends the message that Pepsi is a refreshing drink. Pepsi is also a catchy and easy to remember name. The font is big and simple, this tells that Pepsi is a fun drink, something simple that you can enjoy. The shape of the logo makes it easier to put it on bottles, cans, boxes and billboards.

The target audience is teenagers and adults, because usually  they are the ones that drink pop and they have money to buy it. The chances that children will drink Pepsi are very small.

Pepsi has many advertisements campaigns. For their commercials they use many famous and beautiful people, like Beyonce, Sofia Vergara, Brittany Spears, Pink, David Beckham, One Direction among many others. They do this because the fans of this artists will listen to anything their "idols" say, and if they say "Pepsi is the best" fans will believe their words.

This brand manipulates the perception of happiness and success. To get the peoples attention music and humor are used in the commercials and advertisements. It's shown that music can change people's mood. If they use happy music on their commercials, every time people think of Pepsi they'll also think of happiness, simply because of the effect music has on them. Same happens with humor, if it makes you laugh there are more chances that you will buy the product.

       

Pepsi has pop ads on Facebook, Youtube,
Apps and many other websites and social media sites. It also has billboards all over different cities. Many of the commercials and ads are in different languages so everybody will get the same message, this also makes it possible that more people find out about the brand. Pepsi also uses magazines and TV to advertise their products.

  

Guerrilla advertisement is another way Pepsi has to get peoples attention. A very famous one is the car prank. The video is the one on the left.

Finally!!!

In my opinion Pepsi campaigns do work and are very effective. Their commercials and advertisements are funny and very creative, therefore they will most likely get my attention. They are always coming up with something different and fun!